There is never a day I don’t come across publications on how important it is for a startup to fail in order to succeed. While I understand the essence of this and where these authors are coming from, I feel there are so many of the failure buzzwords around startups already that entrepreneurs, unconsciously, internalizes and expects their product or service to fail right from the very start. There is a huge need to communicate this differently, and by that, I mean the exact way it is i.e. they are bound to make mistakes, not fail.
Entrepreneurs are just too precious to end up as failures; neither should their products or services. It takes a lot of guts to start a business and as long as you are doing what you are passionate about, appropriately, you just cannot end up failing. Failure is an outcome, so also is success. It sounds (i.e failure), to many entrepreneurs, like it’s over when they actually just need to look at things differently and make some necessary adjustments and try again. There is a reason why it is often said that “we all make mistakes and not we all fail” because it is easier to digest, celebrate or act on the former than the latter.
On the startup journey, you are allowed to make mistakes. As long you are passionate about what you do, you aim at solving a particular problem and you tailor your solutions effectively with persistence; failure shouldn’t be an option for you. Every successful startup you know today didn’t fail; they made mistakes and corrected them quickly through a thorough understanding of what the errors were and what’s needed to make them right. Airbnb corrected their errors by pivoting 3 times; Dyson made mistakes 5127 times before succeeding. They didn’t stop because they know they will succeed, if they persist or refuse to accept failure as an outcome. So my advise to you nascent, budding or experienced entrepreneur is to purge yourself of all the failure buzzwords around startups today. Don’t start expecting to fail, that is not why you are an entrepreneur. Start, instead, expecting to make mistakes, learn and correct them in order to achieve the success you initially set out for. It’s a much better way. The following quotes further reinforces this argument:
“A man may fall many times, but he won’t be a failure until he says that someone pushed him” – Elner G. Letterman.
“There is no failure. Only feedback” – Robert Allen.
“If you’re doing your best, you won’t have time to worry about failure”. – Quoted in P.S.. I Love You,compiled by H. Jackson Brown, Jr.
Have a successful week!