What Wikipedia can’t tell you about Uber (Infographics).

Uber has single-handedly changed the entire dynamics of taxi services in the world. It all started in the year 2009 when the founder of StumbleUpon, Garett Camp, stumbled upon the idea of providing cab services without owning any of them. He along with Travis Kalanick started Uber and as commonly said, the rest is history. …

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10 Rules for a Great Startup Idea (Infographic)

As commonly said, ideas are a commodity. Everyone has got one. Some ideas end up as great products or services while others failed or never saw the light of day. The secret to building a successful company lies in the execution of an idea but that doesn't mean any idea well executed will fly. Sometimes, …

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Is Your Startup Idea Already Taken? (Infographic)

Check out this infographic recently published on Visualcapitalist.com on ideas that have been executed and gaps that can be filled by upcoming startups that want to create a business as big as Uber, AirBnB or Tinder. This shows there are still a lot of opportunities out there in every industry and a lot of air …

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What Does ‘Customer Value’ Really Mean?

Customer value is mostly read or talked about in the business environment but more increasingly, it is becoming hard to find in practice, hence one of the major reasons for most business failures. According to Professor Gima, 70-90% of new product or service fail in the marketplace due to various misapprehensions of what the term really …

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Creating Personas in understanding Customer Behaviors

In my last post on " how to test and validate your new business idea ", the third step included creating a Customer Persona. This can enable you to understand your target market and tailor your product/service development or marketing strategy in a value adding way. This is usually carried out when you have already …

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